SPCTR builds the tools, and sets the price, for gaming creator marketing.

Run your roster, price every deal, prove the work to brands. One operating system, built for gaming.

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Creator marketing was never built for gaming.

Generic creator software wasn't built for the games your creators play. Deals price on guesses. Brands buy without a way to read gaming. Agencies in the middle lose 20 hours a month to admin that should be a tool.

Agencies

Roster lives in Notion, Sheets, and chat threads. Deals price on guesses. Proof for the brand gets rebuilt from scratch every campaign.

Creators

Kits live in spreadsheets. Analytics get pulled by hand. Pitch decks go stale before they're sent.

Brands

Can't read gaming. Buy on followers and gut feel. Reporting shows up three weeks after the campaign closes.

Pricing benchmark

The pricing benchmark gaming creator marketing has never had.

SPCTR's Pricing Engine is proprietary and self-improving. It values every gaming creator deal in context, and SPCTRscore is the live market price per creator. For your agency, that's deals priced on data instead of guesses, and a margin you can defend on the brand call.

  1. Step 1. Roster connects.
    Creators connect their platforms. Live signal from the source feeds the benchmark, not a stale snapshot.
  2. Step 2. The Pricing Engine values every deal.
    The proprietary engine values each deal in context. Live numbers, not list-price guesses.
  3. Step 3. SPCTRscore recalibrates against the live market.
    Every closed deal sharpens the benchmark. The next deal prices off better data.

Every agency that runs on SPCTR sharpens the next agency's first deal. The pricing benchmark becomes the number the category stands on.

Anchor agency

Amplified IM moved their roster off spreadsheets.

Amplified IM is a mobile-gaming creator agency. Their entire creator roster, with over 20 million combined audience, runs on SPCTR. Deal pipeline, briefs, campaign reporting, the Coach. The work used to scatter across Notion, Sheets, and chat threads.

100+
creators on roster
20M
combined audience
100%
on SPCTR

Three sides. One operating system.

Agency runs the business. Creator runs the content. Brand sees the work.

Live today

Agency Console

Roster, briefs, deal pipeline, campaign reporting. SPCTR Coach focused on deal status. SPCTRscore across your whole roster.

See the Agency Console →
Private beta

Creator Command Center

Calendar, daily briefing, assigned briefs, SPCTR Coach, auto-built media kit, SPCTRscore.

See the Creator product →
Launching mid-June

Brand Portal

Read-only campaign view, deliverable previews, post-mortem reports the day the campaign closes. Agency stays the gatekeeper.

See the Brand Portal →
SPCTR Coach

Coach is wired for gaming.

Ask Coach who on your roster fits a Valorant pitch, why CCV dipped on a creator last week, or what to charge for a three-video deal. Stop second-guessing rates and shortlists.

Three tools a gaming creator agency actually evaluates.

Built for gaming
Pillar.ioNo
LinktreeNo
Sprout TaggerNo
SPCTRYes
Roster data freshness
Pillar.ioStatic
LinktreeNone
Sprout TaggerStale
SPCTRLive
Pricing model
Pillar.ioGeneral creator economy
LinktreeLink-in-bio
Sprout TaggerCPM-by-audience
SPCTRProprietary engine
Agency surface
Pillar.ioTalent management
LinktreeNone
Sprout TaggerBrand-side only
SPCTRAll three sides
Pricing benchmark
Pillar.ioNone
LinktreeNone
Sprout TaggerNone
SPCTRDynamic + self-improving
Gaming-native

Built for the data model gaming creators actually have. Not adapted from beauty, fitness, or UGC.

Quote rates that hold up

The number you quote a brand is the number on the dashboard, this morning. Roster data lives on first-party platform connections, so you never defend a stale snapshot in a pitch.

Built on gaming intelligence

Game, niche, persona, risk, and the dozens of gaming-specific signals CPM-only models miss. Every deal gets a price you can pitch with confidence.

FAQ

Common questions about SPCTR.

What is SPCTR?
SPCTR is a three-sided operating system for gaming creator marketing. Agencies run their roster, deals, briefs, and campaign reporting in one console. Creators run the business side of their content. Brands see the campaigns they're buying in a read-only portal. Underneath all three, a proprietary Pricing Engine values every gaming creator deal in context.
Who is SPCTR for?
Gaming creator marketing agencies running rosters of 20 to 100 mobile, console, or competitive creators, and the brands buying campaigns through them. The Agency Console is live today. The Creator Command Center is in private beta with the Amplified IM roster; the public version arrives Q4 2026. The Brand Portal launches mid-June 2026.
What is the SPCTR Pricing Engine?
The Pricing Engine is SPCTR's proprietary, self-improving engine that values every gaming creator deal in context. SPCTRscore is the live market price per creator that the engine computes. Every closed deal that runs through SPCTR sharpens the benchmark, so the next deal prices off better data.
What is SPCTRscore?
SPCTRscore is the live market price per creator, computed by SPCTR's proprietary, self-improving Pricing Engine. The score recalibrates as more deals close through SPCTR, so the benchmark gets sharper with every closed deal.
How does SPCTR compare to Pillar.io, Linktree, and Sprout Social Tagger?
SPCTR is gaming-native, built for the data model gaming creators actually have rather than adapted from beauty, fitness, or generic UGC tooling. The pricing benchmark stays always-current through direct platform connections, not stale snapshots. And the proprietary, self-improving Pricing Engine values each deal in context, instead of charging brands CPM-by-audience.
How much does SPCTR cost?
Three agency tiers, billed monthly or annually with around 15% savings. Starter at $500/mo (3 admin seats, 10 linked creators, read-only pricing benchmark). Pro at $2,000/mo (10 admin seats, 50 linked creators, full benchmark, Brand Portal, 14-day free trial). Enterprise at $5,000+/mo custom (25+ admin seats, 200+ linked creators, SSO, API, dedicated CSM). Creator pricing arrives Q4 2026: a free tier and a $29/mo paid tier.

See how SPCTR runs your agency.

Book a 30-minute demo. We'll walk through the Agency Console with your roster shape and show you the Pricing Engine on a sample creator from your niche. No sales script. No slide deck. Just your roster and the product.

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