SPCTR builds the tools, and sets the price, for gaming creator marketing.
Run your roster, price every deal, prove the work to brands. One operating system, built for gaming.
Creator marketing was never built for gaming.
Generic creator software wasn't built for the games your creators play. Deals price on guesses. Brands buy without a way to read gaming. Agencies in the middle lose 20 hours a month to admin that should be a tool.
Roster lives in Notion, Sheets, and chat threads. Deals price on guesses. Proof for the brand gets rebuilt from scratch every campaign.
Kits live in spreadsheets. Analytics get pulled by hand. Pitch decks go stale before they're sent.
Can't read gaming. Buy on followers and gut feel. Reporting shows up three weeks after the campaign closes.
The pricing benchmark gaming creator marketing has never had.
SPCTR's Pricing Engine values every gaming creator deal by game, niche, persona, and risk. SPCTRscore is the live market price per creator. For your agency, that's deals priced on data instead of guesses, and a margin you can defend on the brand call.
- Step 1. Roster connects.Creators connect their platforms. Posts, views, engagement, audience. Fresh data, not last month's API pull.
- Step 2. The Pricing Engine values every deal.Game, niche, persona, risk. Live numbers, not list-price guesses.
- Step 3. SPCTRscore recalibrates against the live market.Every closed deal sharpens the benchmark. The next deal prices off better data.
Every agency that runs on SPCTR sharpens the next agency's first deal. The pricing benchmark becomes the number the category stands on.
Amplified IM moved their roster off spreadsheets.
Amplified IM is a mobile-gaming creator agency. Their entire creator roster, with over 20 million combined audience, runs on SPCTR. Deal pipeline, briefs, campaign reporting, the Coach. The work used to scatter across Notion, Sheets, and chat threads.
Three sides. One operating system.
Agency runs the business. Creator runs the content. Brand sees the work.
Agency Console
Roster, briefs, deal pipeline, campaign reporting. SPCTR Coach focused on deal status. SPCTRscore across your whole roster.
See the Agency Console →Creator Command Center
Calendar, daily briefing, assigned briefs, SPCTR Coach, auto-built media kit, SPCTRscore.
See the Creator product →Brand Portal
Read-only campaign view, deliverable previews, post-mortem reports the day the campaign closes. Agency stays the gatekeeper.
See the Brand Portal →SPCTR Coach is a workflow, not a chatbot.
Brief intake. Pricing check. Content scheduling. Post-mortem. Pre-built workflows that run on live SPCTR data. Not freeform chat. The agency version is tuned for deal status and runs against the live pipeline.
Three tools a gaming creator agency actually evaluates.
Built for the data model gaming creators actually have. Not adapted from beauty, fitness, or UGC.
Creators use SPCTR daily, so the platform analytics stay current. The pricing benchmark is built on real numbers, not last month's API pull.
Deal-level by game x niche x persona x risk. Brands stop paying for irrelevant audience reach.
Common questions about SPCTR.
- What is SPCTR?
- SPCTR is a three-sided operating system for gaming creator marketing. Agencies run their roster, deals, briefs, and campaign reporting in one console. Creators run the business side of their content. Brands see the campaigns they're buying in a read-only portal. Underneath all three, the Pricing Engine values every gaming creator deal by game, niche, persona, and risk.
- Who is SPCTR for?
- Gaming creator marketing agencies running rosters of 20 to 100 mobile, console, or competitive creators, and the brands buying campaigns through them. The Agency Console is live today. The Creator Command Center is in private beta with the Amplified IM roster; the public version arrives Q4 2026. The Brand Portal launches mid-June 2026.
- What is the SPCTR Pricing Engine?
- The Pricing Engine values every gaming creator deal on game, niche, persona, and risk, from authorized roster data on the platform. SPCTRscore is the live market price per creator that the engine computes. Every closed deal that runs through SPCTR sharpens the benchmark, so the next deal prices off better data.
- What is SPCTRscore?
- SPCTRscore is the live market price per creator. It combines audience size, engagement rate, niche depth, brand fit history, and deal-flow data into one number that benchmarks against the rest of the gaming creator market. The score recalibrates as more deals close through SPCTR.
- How does SPCTR compare to Pillar.io, Linktree, and Sprout Social Tagger?
- SPCTR is gaming-native, built for the data model gaming creators actually have rather than adapted from beauty, fitness, or generic UGC tooling. It uses fresh OAuth roster data because creators use SPCTR daily, so platform analytics stay current instead of going stale between API pulls. And it prices deal-level by game, niche, persona, and risk, instead of charging brands CPM-by-audience.
- How much does SPCTR cost?
- Three agency tiers, billed monthly or annually with around 15% savings. Starter at $500/mo (3 admin seats, 10 linked creators, read-only pricing benchmark). Pro at $2,000/mo (10 admin seats, 50 linked creators, full benchmark, Brand Portal, 14-day free trial). Enterprise at $5,000+/mo custom (25+ admin seats, 200+ linked creators, SSO, API, dedicated CSM). Creator pricing arrives Q4 2026: a free tier and a $29/mo paid tier.
See how SPCTR runs your agency.
Book a 30-minute demo. We'll walk through the Agency Console with your roster shape and show you the Pricing Engine on a sample creator from your niche. No sales script. No slide deck. Just your roster and the product.